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9 stopping phrases for the franchise buyer
By choosing a franchise, the buyer wants to reduce his entrepreneurial risk and get a recognizable brand and original product that will...

How to choose efficient refrigeration equipment?
Commercial refrigeration equipment is the largest and most costly item in non-commercial retail purchasing. The criteria for selecting it...

Pilot projects in retail security: losing time or getting ahead of the competition
The fight against losses always starts with the management of business processes. According to experts, known losses (write-offs, damage...

Can the Chinese authorities force retailers and caterers to throw away less food?
An interesting response to the coming crisis in April 2021 was given by the Chinese government by adopting an as yet unparalleled law...

A service that will come tomorrow
Has customer service improved over the last 20 years? The question is still relevant today. Of course, new technology makes the customer...

Marketplace procurement and supply
Why are sales in the b2b segment actively developing on marketplaces? What opportunities do electronic trading platforms offer for legal...

How to increase the rental rate in a shopping center through modernization and redesign?
The results of 2020 were quite painful for shopping centers. According to published data from JLL, vacancy increased by 5.4% largely due...

How vendor tips help manufacturers and brands increase sales by 170%
During the lockdown, when some offline stores were closed and others saw a drop in customer traffic, the TIPS vendor tip system proved to...

How to find a target consumer
How does the customer change? The income level of the population and, let's face it, the distribution of income among different groups of...

A new wave of marketing in B2C: is there room for new players?
Almost all major retailers in different product categories have chosen the path of development through marketplaces. In April 2020, Hoff...











